¡Dentsu to Recruit(Shincho Shinsho)
¡Yamamoto Naoto
 Description
[Machine Translation] The twin heads of the information industry are being tossed about in the sea of information. Dentsu has sold all kinds of products through mass media advertising, while Recruit has made "milestones in life," such as finding a job or buying a house, into a business. In this country, where "the life we longed for" has become a fantasy despite the saturation of goods, where will our desires lead us? How are they involved in the creation of such desires? This is an intellectually exciting book that exposes the lights and shadows of consumer society.
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