¡Design Keiei Kakkoku Ni Manabu Kigyo Kachi Wo Takameru Senryaku(Chukoshinsho)
¡Koyama Taro
Description
[Machine Translation] No amount of consumer research can uncover future needs that people are unaware of. Design, however, can. This book explains "What is Design Management?" and describes what design project-centered management is. It introduces leading companies in Italy, the U.S., China, Korea, Scandinavia, and Japan, and describes the types and features of design management from a variety of examples, including apparel, interior design, home appliances, and automobiles, and suggests a path for Japan to follow.
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Tracklisting
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