¡Hakuhodo Seikatsu Soken No Killer Data De Kataru Real Heisei Shi(Seikaisha Shinsho)
¡IEDA SHOKO / [Hoka Shippitsu] Hakuhodo Seikatsu Sogo Kenkyujo / Hen
Description
[Machine Translation] The Hakuhodo Institute of Life and Living, Hakuhodo's think tank, is proud to present Seikatsu Jiten, the world's most comprehensive survey of people's lives. In this book, 19 experts examine the data, which cover a wide range of topics from religious beliefs to favorite dishes, and analyze the changes in the Heisei era (Heisei era) from a variety of perspectives, covering almost the entire period of the survey. What emerges is a realistic history of the Heisei era from the viewpoint of sei-katsu-sha. What is even more important to emphasize is that this data is not only an analysis of the past, but also a guideline for the future. Seikatsu Teiten is used as a weapon for creating the future at Hakuhodo's advertising sites. We hope that readers will consider what kind of era Heisei was, and what the future holds, together with the data.
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