¡Hyogen No Gijutsu(Chuko Bunko)
¡Takasaki Taku Ba / Cho
Description
[Machine Translation] All people are surprised before they laugh. A leading advertising creative known for his numerous hit commercials, this book reveals techniques for creating videos and scripts, citing abundant examples such as "The Trick of the Origins and Conclusion," "The Omnibus Ban," and "The Post-it Script Technique. This book is useful not only for creators, but also for anyone who wants to know what "communicative" expression is. A specialist in advertising expression fully discloses "how to move hearts and minds.
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Tracklisting
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