¡Psi Zeriya Oishikara Ureru Node Ha Nai Ureteiru No Ga Oishi Ryorida(Nikkei Business Jin Bunko)
¡Seikaki Yasuhiko / Cho
Description
[Machine Translation] What does it mean to be customer-oriented? Milanese doria for 299 yen, margherita pizza for 399 yen, minestrone with vegetables for 299 yen, spaghetti with fresh tomatoes for 499 yen. This book is a guide to restaurant management by Yasuhiko Masagaki, founder of Saizeriya, a leading restaurant chain that has built a major Italian restaurant chain supported by consumers with its low-priced, high-quality menu. The book is a collection of the book "Not Selling Because It's Good, It's Selling Because It's Delicious. Mr. Masagaki was born in Hyogo Prefecture in 1946. While a student at the Tokyo University of Science, he took over a Western-style restaurant from a part-time worker and opened it as an Italian restaurant in Chiba. With his low-priced menu, he expanded his business and now operates more than 1,300 restaurants, including some overseas. This book is the only book written by Chairman Masagaki, and it is filled with his inspiring words. Never think that your restaurant is good. That is the beginning of tragedy. If you think that your restaurant's food is good, you will have no choice but to think that the customers are to blame for the lack of sales, or that the economy is bad. If you think that your restaurant's food is good, you will have no choice but to think that it is the customers' fault or the economy's fault. 80% of the taste of a dish is determined by the quality of the ingredients. Work is a collection of tasks. The most efficient way to improve efficiency is to think about how to shorten or eliminate time-consuming tasks. So-called ( failure ) and ( success ) are the same in the sense that they are both trying hard to make everyone happy. In a sense, business is like a training ground to improve your mind. The most important thing is to follow the numerical value as a goal and to think about the cause-and-effect relationship. The important thing is to focus on a single numerical target. In this collection, we have added 11 articles (54 pages) from the Nikkei Restaurants magazine serialization (Management Science at the Last Minute) that are not included in the book.
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