¡Design No Gokai Ima Motomerareteiru "Teiban" Wo Tsukuru Shikumi(Shodensha Shinsho)
¡Mizuno Manabu / [Cho] Nakagawa Atsushi / [Cho] Suzuki Akira Futoshi / [Cho] Yonetsu Yusuke / [Cho]
Description
[Machine Translation] In today's world of overflowing goods, are we able to find what we really want? The era of mass production and mass consumption has passed, and what both consumers and producers are now looking for are products that they can love for a long time and never get tired of, in other words, "standard items. What kind of design and management is needed to create new standard products? The brand "THE," launched by creative director Manabu Mizuno, has been developing products that are truly standard items. The methodology that has been revealed in the field will be unveiled!
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