¡F 1 Business Senki Honda "Saikyo" Jidai No Shinjitsu(Shueisha Shinsho)
¡Noguchi Yoshi Osamu / Cho
Description
[Machine Translation] McLaren Honda, which boasted an unbeatable record in the F1 Grand Prix with drivers such as Ayrton Senna and Alain Prost, will return for the 2003 season. The author, who struggled on the front lines as a member of Honda's public relations and liaison staff during its heyday, writes a realistic account of the various "battles" surrounding the business of F1, not just on the circuit. The author describes his relationship with Senna, his bargaining with Prost, the attack and defense over engine development, his defense against bashing by the European media, and the words of Soichiro Honda, who inspired the frontline... Here is the story of a Japanese company competing on the world stage as a "team.
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