¡Long Tail "Urenai Shohin" Wo Takara No Yama Ni Kaeru Shinsenryaku / Original Title: the LONG TAIL(Haya Kawa Bunko NF 408)
¡Kurisu Andason / Cho Shinomori Yuri Ko/ Yaku
Description
[Machine Translation] When IT advances bring the cost of managing and promoting large numbers of non-hit products close to zero, the profits of hit-driven businesses can rival those of hit-driven businesses. In this groundbreaking bestseller, digital visionary Chris Anderson explores how he discovered the idea, what it means, and what it means for the future of business and culture.
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